If you picked the second option, you belong to that rare breed of human that likes to skim through reams of text to get to the cream of it. To be honest though, we’re betting our own intelligence that you picked the first option. It’s cleaner, crisper and quite honestly we can see this being shared by you, the man who is tired of being beardless and wants to jump the bandwagon; even the girl who wants to let her boyfriend know that she’s into men with beards.
As a businessman, here is why you should invest in infographics:
It gets across your key messages creatively and therefore more effectively: Most businesses want to reach out to their customers and clients and share with them information and data that would help them earn their loyalty and trust. Submitting infographics will allow businesses to reach out to a wider audience online.
It can increase the traffic on your website overnight: Incorporating the right keywords to describe the infographics can help in getting more online traffic. Targeted keywords can ensure that your infographics come up in the search engine result pages whenever customers type in the relevant keywords. This gradually improves the page rank of your business website.
The backlink to your website will ensure higher page views: When submitting infographics, you can also incorporate the website link of your business which would attract more visitors to your website. You can either add the link information in the infographics or add it separately when you are submitting the infographics to various submission websites. This also works like a backlink to your business website and ensures that your webpage rank improves over time.
Increases the potential for shareability: Infographics are eye-catching and have the potential to go viral across the web. When you submit infographics to various submission sites there are chances that it will be shared and viewed by more people on the internet and thereby bring you more online traffic and potential customers.
What makes for an interesting infographic?
While the pros of have been established, it is equally important to remember that not all content can be retrofitted into infographics. It is also easy to get a little ahead of yourself when constructing, but you should never forget that it is very important to have a story to tell in the first place. Infogrpahics are a recipe for success but the real magic is in the essence of the storytelling. Here is what makes a good infographic and how you can make the best out of it:
Focus on the content that you want to provide to your customers and clients before creating a good infographic. This is important because it will ensure that your potential customers connect with it and find it relevant.
Use the right colors, shapes and images: This will help build brand resonance and create more brand awareness online.
Use the right keywords: This will attract relevant consumers and ensure that they visit your website to find out more about your business.
We know that got your attention.