While much has been said and written about search engine optimization, one of the most common questions that entrepreneurs and website owners ask is, why SEO? It is clearly understood that search engine optimization is all about helping search engines find and index a website so that it is better visible in the online space and gradually gets a better page rank. However, it is still not clear why it has become an indispensable part of online business. Can a business website still do the same kind of business without it? What happens to your business if your website is not optimized? Can you just add your own content and make your website SEO-friendly? The seemingly endless list of questions related to why SEO is an important part of online business still remains unanswered.